Communication & langages - Current Issue

Volume 2011 Issue 169

Wed, 31 Aug 2011 23:00:00 GMT

Communication & langages, Volume 2011 Issue 169

Depuis 1968, Communication & langages s'attache à décrypter les évolutions fondamentales des sciences de l'information et de la communication. La revue diffuse les résultats de recherche et les analyses des spécialistes de la communication sous toutes leurs formes - mass media, multimédia, publicité, formation, graphisme - et tient compte de leurs différentes dimensions : imaginaires, sociales, économiques, sémiotiques et techniques. Son ouverture a été réaffirmée en 2008 par la constitution d'un comité scientifique international

Entre conflit et coopération. Les journalistes et les communicants comme « associés-rivaux »

Research Articles
Jean-Baptiste Legavre,
Communication & langages, Volume 2011 Issue 169 , pp 105-123

Abstract
Journalists and communication professionals are interacting on a daily basis. In order to grasp the nature of their relationship Jean-Baptiste Legavre draws on the concept of first coined by the sociologist Fran s in the sixties. His analysis unveils the structural which frames their compromises and tensions. Instead of an empirical survey of case studies presented elsewhere by the author, this is a presentation of a theoretical framework in which to think specific power relationships.

Les Auteurs

Miscellaneous

Communication & langages, Volume 2011 Issue 169 , pp 125-126

Abstract

Abstracts

Abstracts

Communication & langages, Volume 2011 Issue 169 , pp 127-128

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Resumenes

Abstracts

Communication & langages, Volume 2011 Issue 169 , pp 129-130

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La communication revisitée par la conversation

Miscellaneous
Valérie Patrin-Leclère,
Communication & langages, Volume 2011 Issue 169 , pp 15-22

Abstract

La conversion à la conversation : le succès d’un succédané

Research Articles
Caroline de Montety et, Valérie Patrin-Leclère,
Communication & langages, Volume 2011 Issue 169 , pp 23-37

Abstract
Caroline de Montety and Valerie Patrin-Lecl conversation conversational marketing is therefore an oxymoron or, at the very least, a challenge.

La participation en science à l’ère des enjeux globaux

Research Articles
Bernard Schiele,
Communication & langages, Volume 2011 Issue 169 , pp 3-14

Abstract
In order to conceptualize participation in today participation must be reconsidered according to situations where various relationships to knowledge are mobilized in order to acknowledge the different experiences, perspectives and stakes of the groups involved.

De « la communication » à « la conversation » : vers un nouveau paradigme en publicité ?

Research Articles
Maxime Drouet,
Communication & langages, Volume 2011 Issue 169 , pp 39-50

Abstract
Since Internet access has become main-stream, advertising executives have been spreading a new vision of their business among colleagues and clients. A new ideal is finding its way into the advertising debate: in specialist magazines, conferences, internal seminars and blogs, etc. Advertising experts now appear to be aiming for relegating and to the profession s past. What does this change in wording mean? What are the issues at stake and the reasons behind this detour? Starting with a look at the history of advertising, this article describes and analyzes the processes involved in changing visions that provide a common culture to a generation of communication professionals.

Du Contrat de Lecture au Contrat de Conversation

Research Articles
Jean-Maxence Granier,
Communication & langages, Volume 2011 Issue 169 , pp 51-62

Abstract
In this article Mr Granier explores the ins and outs of the concept developed by Eliseo Veron in the 1980s called ( ). This concept has been a useful tool for the media in better defining their positions and roles in relation to their users. Jean-Maxence Granier introduces a new concept inspired by the but which goes beyond it and distinguishes itself: the ( ). The idea is to incite news media to take internet participation into account and reconfigure the role of internet users, so as not to be overtaken by the changes that are happening on a technical and social level and that are having an effect on how opinions are expressed in the media.

La presse à l’épreuve du web participatif : quand la conversation ne va pas de soi

Research Articles
Laura Pynson,
Communication & langages, Volume 2011 Issue 169 , pp 63-75

Abstract
French mass media migrating on the Internet followed the trend and have invited their readers to on their website along their own editorial content. This transforming feature is changing the how the audience interacts with their media, their perceptions, their practices, i.e. the between them. Drawing on this example of the press, this article is an analysis of the patterns and consequences of this change. The and the are key to building a rewarding and profitable participation for both the media and the public.

Extension du domaine de la conversation : discours de marque et publicitarité

Research Articles
Karine Berthelot-Guiet,
Communication & langages, Volume 2011 Issue 169 , pp 77-86

Abstract
Conversation is currently a hot topic of the marketing and advertising professionals speeches. This new gimmick aims to go beyond conventional advertising. What kind of conversation and what kind representations of conversation are used by professionals? Conversation seems to be the latest development of a larger change of contemporary brand communication. This metadiscursive phenomenon (conversation as an avatar of advertising shying away from itself) shows that an imaginary horizontal feature of conversation (which claims to be reciprocal and non-hierarchical) does not stand linguistic analysis. Bands Web Conversation Deals favourite shows how brand speeches tend to distance themselves from influential advertising to advocate new features coined as .

Nicolas Sarkozy : des vœux en continuité pour le candidat de la rupture

Research Articles
Françoise Finniss-Boursin,
Communication & langages, Volume 2011 Issue 169 , pp 87-103

Abstract
This article is based on a paradox between Nicolas Sarkozy rupture rupture president addressed the nation differently on form, expression or ideas? Furthermore, is such a rupture even possible? This article presents a comparative study of the rituals of the last three New Years addresses by Jacques Chirac and the first three by Nicolas Sarkozy.